17th Australasian Plant Breeding Conference (APBC 2025)

Conference / Exhibition / Social Events

250+ delegates | 10 Exhibitors | 3 Days

Hosted by the Australasian Plant Breeding Association, APBC 2025 brought together researchers, industry professionals, breeders and policymakers for three days of learning and collaboration. Held in Fremantle, WA, the conference theme "Celebrating Impact" highlighted how plant breeding science is translating into real-world outcomes.

As end-to-end delivery partner, The Experience Makers managed venue procurement, budget and supplier oversight, sponsorship sales, partnership management, communications, marketing, website and event app development, programme delivery and on-site operations.

Alongside the event itself, we established and grew the APBA's social presence from scratch — building their LinkedIn and Bluesky channels to over 1,200 followers and using that momentum to drive delegate registrations and deepen community engagement ahead of the event.

The result was a three-day program of conference sessions, exhibition space, networking receptions and a gala dinner that generated overwhelmingly positive feedback from delegates, sponsors and the APBA team.

“It was a fantastic venue and the conference was very well organised. The networking function and gala dinner were great fun.”

— APBC 2025 delegate

“One of the best conferences I have been to in a long time.”

— APBC 2025 delegate

“Thank you for a wonderful week! You are amazing organisers.”

— APBC 2025 delegate