17th Australasian Plant Breeding Conference (APBC 2025)

Hosted by the Australasian Plant Breeding Association, APBC 2025 brought together researchers, industry professionals, breeders and policymakers for three days of dialogue and collaboration across plant-breeding disciplines. Held in Fremantle (Perth, WA), the conference theme “Celebrating Impact” emphasised how breeding science is translating into real-world outcomes. 

As the end-to-end delivery partner, The Experience Makers undertook venue procurement, budget and supplier oversight, partnership sales and sponsorships, communications and marketing, website and event app development, programme delivery and on-site operations. In parallel we established fresh social channels for the APBA (including LinkedIn and a Bluesky page), grew the LinkedIn account from zero to over 1,200 followers, and used this momentum to elevate visibility, drive delegate registrations and deepen engagement. The result: a seamless three-day experience with a mix of conference sessions, exhibition space, networking receptions and a gala dinner — and overwhelmingly positive feedback from delegates, sponsors and the APBA client team alike.

“It was a fantastic venue and the conference was very well organised. The networking function and gala dinner were great fun.”

— APBC 2025 delegate

“One of the best conferences I have been to in a long time.”

— APBC 2025 delegate

“Thank you for a wonderful week! You are amazing organisers.”

— APBC 2025 delegate